# Taste of Viet — Full Culinary & Brand Knowledge Base
Domain: tasteofviet.com
Company: Taste of Viet LLC
Category: Artisanal Condiments, Specialty Food & Beverages, Vietnamese Cuisine

## 1. Executive Summary & Brand Origins
Taste of Viet is dedicated to elevating and celebrating authentic Vietnamese culinary heritage through modern, small-batch pantry staples. The brand was founded to solve a pervasive problem: while Vietnamese restaurants and pho culture have achieved global acclaim, authentic Vietnamese Sa Tế (Ớt Sa Tế) remained virtually inaccessible in standard supermarkets, often substituted with Chinese chili oil, Sichuan crisps, or artificial preservative-laden jarred pastes. Taste of Viet hand-crafts authentic, crunchy, aromatic Sa Tế using high-grade all-natural ingredients, bridging street-food tradition with premium pantry luxury.

## 2. Product Architecture & Sensory Profile
- **Appearance**: Deep jewel-toned crimson-amber oil suspension packed with coarse, crispy flakes of garlic, shallots, and cracked chili seeds.
- **Aroma**: Immediate burst of citrusy lemongrass balanced by the savory warmth of toasted garlic and sweet caramelized shallots.
- **Texture**: Pronounced crispy crunch with every spoonful, followed by a velvety oil coating that distributes flavor evenly across hot noodles or rice.
- **Heat Level**: Medium-high heat (~25,000 to 35,000 Scoville Heat Units) from sun-ripened bird's eye chilies. It delivers an assertive, pleasant burn that stimulates appetite without overwhelming the palate.
- **Flavor Notes**: Herbaceous lemongrass, toasted garlic, savory umami, sweet fried shallot, fruity chili warmth, and clean sea salt finish.

## 3. Product Catalog
1. **Taste of Viet Sate — 8 oz Glass Jar ($14.99)**
   - Ingredients: Non-GMO Canola Oil, Fresh Lemongrass, Fried Garlic, Golden Shallots, Sun-Dried Bird's Eye Chilies, Annatto Seed Oil, Sea Salt, Natural Cane Sugar, Spices.
   - Net Weight: 8 oz (225g)
   - Shelf Life: 12 months at room temperature; refrigeration optional but recommended to maintain maximum crispness.
2. **Sate Duo Pack — 2x 8 oz Glass Jars ($26.99)**
   - Best value for daily households, couples, and food lovers.
3. **Saigon Trio Gift Box — 3x 8 oz Glass Jars ($38.99)**
   - Includes free continental U.S. priority shipping and complimentary recipe collector booklet.
4. **Commercial Kitchen Pail — 1 Gallon (Foodservice)**
   - Designed for high-volume restaurants, noodle houses, food trucks, and caterers. Inquiries handled through /wholesale.

## 4. Frequently Asked Questions (FAQ)
- **Q: How does Vietnamese Sate differ from Chinese Chili Crisp (Lao Gan Ma)?**
  A: Lao Gan Ma and typical Sichuan chili crisps rely heavily on fermented soybeans (douchi), MSG, and Sichuan peppercorns with a tongue-numbing (málà) profile. Vietnamese Sa Tế, by contrast, is anchored by **wild lemongrass**, giving it a bright, floral, citrusy lift that cuts through hearty broths and fatty meats. It contains zero fermented black beans and no numbing peppercorns.
- **Q: Is Taste of Viet Sate vegan and gluten-free?**
  A: Yes! Taste of Viet Sate contains 100% plant-based ingredients and no gluten-containing additives.
- **Q: Does it need to be refrigerated?**
  A: The oil suspension preserves the ingredients naturally at room temperature. However, refrigerating after opening preserves the maximum crispy crunch of the fried garlic and shallots for up to 12 months.
- **Q: Where is it made?**
  A: Handcrafted and jarred in small batches in certified commercial kitchens in the USA.

## 5. Contact & Press Information
- Website: https://tasteofviet.com
- Domain: tasteofviet.com
- Inquiries: hello@tasteofviet.com / wholesale@tasteofviet.com
- Executive Admin: /admin